Career Training - How to Pitch Your Business or Event to the Local Media
This class is to help the small business owner or leader of a volunteer organization to get media coverage. Do you know all of the information needed for a press release? Do you know the best time to schedule a press event? Do you know who to contact in a newsroom to pitch your story? This class will instruct non-journalists on getting news editors interested in covering your business or event. You will learn how to do a professional interview with a writer or reporter, and learn how to do your own publicity, without having to hire an expensive marketing firm, or PR agency. The instructor will also give a behind-the-scenes look, at how newsrooms work. Social media will be covered, and what kinds of stories, and angles, grab today's journalists. Berit Mason is a veteran journalist, who has worked in local radio, for San Antonio magazines and in TV news.