NEISD - Community Education

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Building a target market outreach strategy to grow your business

As a Small business owner, you need to focus on the prospects that can use your product or service. Michael Espinoza from San Antonio Business Calendar will outline a complete process to help you find your target audience, generate content, share the content and engage with social media. This outreach strategy will lead to the ultimate "Know, Like and Trust" factor and allow for a favorable response to your ASK, whether your ask is for a meeting, call, demo, or the actual sale.

Generate/Manage a golden list of your ideal target prospects

It starts with the correct list of prospects that can get the most out of your product or service. Michael will help you create your perfect prospect persona and show you the tools you need to find the information you need to reach them.

Generate/Manage an email campaign to share with your target prospects

Delivering consistent and valuable content to your prospects will build that all-important "Know, Like and Trust" factor. You will open up opportunities to engage directly with them.

Generate/Manage Social Media engagement with your target prospects

Using Social Media to engage with your target prospects, you will continue to build " Know, Like, and Trust" to ultimately make your ask much easier and less likely to be turned down.

Generate/Manage the right content to share with your target prospects

To start building a relationship with your ideal target market, you must show them you can be helpful. You can do this by sharing targeted and relevant content that they can continue using and finding valuable.



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